We devised a killer story hook to ensure enthusiastic media pickup on the restoration of Toronto’s Old City Hall by +VG Architects (formerly The Ventin Group, Architects). After sending out the media kits, we followed up with a one-page alert to media contacts with the headline “The Gargoyles are Coming! Architectural Icons Return to Old City Hall” under the architect’s sketch of the new gargoyles. Who can resist gargoyles?
Daily Commercial News (front)
CBC TV Canada Now Local News
Global TV News
Globe and Mail (3X)
Indian Architect and Builder
Heavy Construction News (front)
Mike Filey AM 740 radio
Toronto Star (B section front)
Toronto Sun (2X)
How do you get journalists to show up for a press event in August in steaming downtown Toronto, when everyone’s gone fishing until Labour Day? Lighting giant Sylvania had chosen the worst time of year to launch Canada’s first commercially available full line of LED (light-emitting diode) lighting products for the home. The invitations to our Gardiner Museum event proclaimed that celebrity chef Jamie Kennedy would cook and that well-known interior designer Eric McClelland would speak. We had a full house.
Canadian Facility Management
Canadian Home & Country
Canadian Interiors (2X)
CIVT-TV, Vancouver: CTV News Live at Five
CJOH-TV, Ottawa, CTV News
CKCO-TV, Kitchener-Waterloo, CTV-News
Globe and Mail (2X)
Home Improvement Retailing
London Free Press
Ottawa Citizen (2X)
Styles de Vie
Toronto Star (3X)
Aiming to position Teknion’s new Contessa ergonomic task chair as the best on the market, we created a media kit that would help the business or general-interest editor, who usually isn’t a design specialist, understand why the chair was newsworthy.
To distinguish the Contessa from its competitors, we created the Contessa Comparator, a spreadsheet in the media kit with task-chair parameters going up the page and the Contessa and its competitors (Allsteel #19, Haworth x-99, Herman Miller Aeron, Humanscale Freedom, Knoll Life and Steelcase Leap) across.
Voilà! Contessa had a solid row of “X”s; every other chair was hit-or-miss, demonstrating objectively that Contessa was the best. Indeed, Teknion sales reps use the Contessa Comparator as a marketing tool.
Canadian House and Home
IDSA (Industrial Designers Society of America) Innovation
Monday Morning Quarterback
The Globe and Mail (2X)
Kevin Karst Design
Our images and text delivered the mass-media breakthrough for Kevin Karst Design, which offers custom cabinetry and furniture for residential, commercial and institutional markets. The rise in Mr. Karst’s profile led to the invitation for him to be a seminar speaker at Toronto’s 2015 Buildings Show, North America’s largest annual exposition, networking and educational event focusing on the design, construction and management of real estate.
National Post Homes section front and turn