About David Lasker Communications
A design-literate public relations firm in Toronto
Let’s say you want to see your new project published in influential journals. Do you have the time, energy and ability to create a proper media kit, delivered in the format that editors expect, with a press release, backgrounders, images and cutlines?
Design and A/E/C (architecture, engineering and construction) associations typically offer marketing seminars and coaching videos to their members. However, these courses address business development, networking and branding, not media relations.
When designers hire a PR firm, they quickly learn that few are design-literate. That’s why designers often find themselves muddling through, dictating the press release.
We, on the other hand, speak your language and are at home in your milieu. When we chat with you about your projects, we can finish your sentences.
We have created publicity campaigns for some of the world’s largest design-related firms, including HOK, IBI Group, Global Group, and Teknion. Our client roster includes one-person boutiques, too. (See examples of our work.)
We are working journalists. This gives us a competitive edge with editors because we are intimately aware of their needs and how to fulfill them.
We look for the story-within-the story of our clients, finding new angles that trigger media interest. To that end, we work with clients in an interactive process to position them in ways they might not have discovered on their own.
Based in Toronto, we offer a full range of diversified, bilingual communications services for Canadian, American and international markets. Our network of seasoned communications professionals allows us to serve clients in every aspect of communications, from advertising and branding to graphic design, market research, media buying, media training, new media, photography, speech writing, social media and videography.
President: David Lasker
David Lasker is an award-winning journalist and photographer. His expertise in media relations, writing and photography helps ensure superior programs and results for our clients.
Before starting his own company, he was Vice President at MarketLink Communications, where his clients included Global, Canada’s largest manufacturer of office and healthcare furniture, for whom he wrote the 40th-anniversary company-history book. He is also the author of The Boy Who Loved Music, published by Viking Press and an American Library Association Notable Book.
As an architectural photographer, he has worked for high-profile firms including Johnson Chou Design, Kasian, and The Ventin Group Architects (+VG), who have retained us to photograph their projects across Ontario for their upcoming coffee-table book.
David holds a Certificate of Music from The Juilliard School and Bachelor of Arts and Master of Music degrees from Yale. As an undergrad, he majored in the history of art. His senior essay, The Architectural and Symbolic Evolution of the Gothic Façade in the Ile-de-France in the 12th and 13th Centuries, won the Walter Louis Erich Memorial Prize. Before moving to Toronto, he was playwright-in-residence at the Edward Albee Foundation in Montauk, New York, and principal bass in the Winnipeg Symphony Orchestra.
“David, the story is running on the front page (!) of Monday’s paper. You did an amazing job on the press release; read like a story. You’re the only writer I know who does a good job on design press releases!”
Staff Writer, Toronto
Daily Commercial News