Case studies
HOK: A new business-story angle
HOK wrote the book on architectural programming, then seemingly forgot about it. By publicizing Problem Seeking, we made the firm newly newsworthy.
+VG: The gargoyles are coming!
To ensure enthusiastic media pickup on the restoration of Toronto’s Old City Hall by The Ventin Group Architects (+VG), we found that killer story hook.
Teknion: Persuasive sales tool
Our Contessa Comparator showed objectively that Teknion’s new Contessa Chair was the best task chair on the market. Editors agreed.
Young + Wright Architects: Grabbing a bigger slice of the pie
By putting their client AMC Theatres on staff, Young + Wright Architects devised a new, more lucrative way to provide more than just architectural services.
Global Furniture Group: Company-history book
Writing the history book for industry giant Global Furniture Group was part of the plan to raise the profile of company founder Saul Feldberg, a stalwart of the annual Canadian Business 500 list of Canada’s wealthiest individuals.
IBI Group: Interior design brochure
David Lasker Communications wrote copy for the interior design brochure for Toronto-based design-and-engineering giant IBI Group.
David Lasker Communications
Banner photo: Amoire booth at IIDEX 2015, Toronto, Ontario, copyright © David Lasker Photography.