Case studies

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HOK: A new business-story angle

HOK wrote the book on architectural programming, then seemingly forgot about it. By publicizing Problem Seeking, we made the firm newly newsworthy.

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+VG: The gargoyles are coming!

To ensure enthusiastic media pickup on the restoration of Toronto’s Old City Hall by The Ventin Group Architects (+VG), we found that killer story hook.

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Teknion: Persuasive sales tool

Our Contessa Comparator showed objectively that Teknion’s new Contessa Chair was the best task chair on the market. Editors agreed.

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Young + Wright Architects: Grabbing a bigger slice of the pie

By putting their client AMC Theatres on staff, Young + Wright Architects devised  a new, more lucrative way to provide more than just architectural services.

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Global Furniture Group: Company-history book

Writing the history book for industry giant Global Furniture Group was part of the plan to raise the profile of company founder Saul Feldberg, a stalwart of the annual Canadian Business 500 list of Canada’s wealthiest individuals.

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IBI Group: Interior design brochure

David Lasker Communications wrote copy for the interior design brochure for Toronto-based design-and-engineering giant IBI Group.

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David Lasker Communications

Banner photo: Amoire booth at IIDEX 2015, Toronto, Ontario, copyright © David Lasker Photography.