Global Group: Company-history book and a higher profile with the press

Saul Feldberg steps into the limelight

To celebrate Global Group’s 40^th anniversary, the furniture giant asked David Lasker Communications to write a company-history book and raise the profile of hitherto media-shy founder and chairman Saul Feldberg. The book is still available; the media campaign won press hits in Canadian Business, Canadian Interiors (2x) and Officeinsight, the latter two with text by David Lasker Communications. Officeinsight republished its feature story recently to commemorate the Global golden jubilee.

Global Group founder and chairman Saul Feldberg graces the cover of the Global Group company-history book written by David Lasker Communications.

Global Group company-history book: colorful chairs

Global Group company-history book: family and friends, including Pope John Paul II (they grew up in the same Polish town), President Bill Clinton, British Prime Minister John Major,  Canadian Prime Minister Pierre Elliot Trudeau and New York Mayor Rudy Giuliani.

Feature story in Canadian Business

Page One of feature story in Officeinsight (text by David Lasker Communications)

Second feature story in Canadian Interiors (text by David Lasker Communications)

David Lasker Communications

Banner photo: Pendant lamps reflected in the mirrorized ceiling at Table Rock House Restaurant, Niagara Falls, Ontario, by The Ventin Group Architects (+VG) and Johnson Chou Design, copyright © David Lasker Photography.