The Ventin Group Architects (+VG): Toronto Old City Hall restoration

Finding that killer story hook

We wanted to ensure enthusiastic media pickup on the restoration of Toronto’s Old City Hall by +VG Architects (formerly The Ventin Group). We followed up the send-out of the media kits by faxing a one-page press alert to media contacts with the headline “The Gargoyles are Coming! Architectural Icons Return to Old City Hall” under the architect’s sketch of the new gargoyles.

Who can resist gargoyles? Not journalists, certainly, who gave us press hits in:

Building Magazine
Canadian Architect
Canadian Geographic
Daily Commercial News
CBC TV Canada Now Local News
Global TV News
The Globe and Mail (3X)
Indian Architect and Builder
Heavy Construction News
Mike Filey AM 740 radio
National Post
Toronto Star
Toronto Sun (2X)

Media coverage, selected examples

Cover story in Heavy Construction News

Detailed, eight-page story in Indian Architect & Builder

Coverage in Building magazine

Cover story in Daily Commercial News

Mainstream media coverage in National Post

Mainstream media coverage in Toronto Star

Television coverage of new gargoyle ascending the clock tower on CBC’s Canada Now

Logo for David Lasker Communications, a public relations firm in Toronto, Ontario, specializing in PR for the architecture and design community

David Lasker Communications

Banner photo: Pendant lamps reflected in the mirrorized ceiling at Table Rock House Restaurant, Niagara Falls, Ontario, by The Ventin Group Architects (+VG) and Johnson Chou Design, copyright © David Lasker Photography.