Public relations services

We create content for online (web, social and email) and traditional media (newspapers and magazines) channels. Through research and interviews, we identify compelling angles and write engaging stories about your work.

Media Relations

We leverage our longstanding relationships with members of the media to promote your work. Our primary tool is the media kit. In a concise, readable and organized format, it contains comprehensive information and images about your firm, you and projects you have undertaken. Its initial use is with the media, enabling the press to cut‐and‐paste a story about you quickly and easily. Re‐formatted for a non‐media audience, it becomes an information kit that helps a prospective client decide whether to use your services. That same information can be used to update your website, social media posts, capabilities package, newsletter or postcard keep‐in‐touch program.

Copywriting and more

From ghostwritten feature stories for trade journals to YouTube and TikTok, we can get your message out.

  • Annual reports
  • Bulletins
  • Case studies and testimonials
  • Catalogs
  • Competition submissions
  • Email blasts
  • Exhibition kiosks
  • Folders, kits and leaflets
  • Greeting cards
  • Information packages
  • Media‐kit creation, send‐out and follow‐up
  • Newsletters
  • Photography (find out more about David Lasker Photography)
  • Powerpoint and Sway presentations
  • Postcard keep‐in‐touch program
  • Sell sheets
  • Social‐media content
  • Speeches
  • Website text and images
  • Videos

Social Media

As a vehicle for staying current and connected with your clients and prospects, social media is de rigueur. Once your Facebook, Instagram and LinkedIn pages launch, we can help maintain them by creating written content for social media. Regular posts of social-media content will attract followers and “likes.”

“David, I’m just on a plane to Boston reading this week’s Canadian Business. Both articles look amazing!! Great PR thanks to you. Great job and thank you for your hard work!”

Joel Feldberg
President and CEO
Global Group

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David Lasker Communications

Banner photo: IIDEX 2015, Toronto, Ontario, copyright © David Lasker Photography.