Case study

Context Development: Positioning a condo developer as the industry pacesetter

Winning an outsize share of press coverage for our client

 

We helped position condominium developer Context Development as leading-edge and won it more editorial press coverage than many larger players in this intensely competitive industry.

While interviewing Howard Cohen, Context’s President, I learned that he had been among the first to hire architect Peter Clewes of architects—Alliance, who pioneered the slender, elegant glass point tower, which quickly because the fashionable condo style.

As well, Context exhibited urban sensitivity by consulting with neighourhood residents to overcome potential opposition. For instance, the podium of Market Wharf sensitively integrates a Shoppers Drug Mart retail store; Library District incorporates a public library as if it were another building amenity.

We procured lengthy profiles of Cohen and Context in National Post and Building magazine, created Context’s corporate marketing brochure and won press hits for their Context King West, Library District, Market Wharf, and Radio City condo projects in:

Building magazine

Canadian Interiors

Daily Commercial News

Eye Weekly

National Post

The Globe and Mail

The Toronto Star

Toronto Life

Toronto Life press hit Context Development Market Wharf David Lasker Communications
National Post press hit Context Development Howard Cohen David Lasker Communications
Globe and Mail press hit Context Development Market Wharf David Lasker Communications
Globe and Mail press hit Context Development Library District David Lasker Communications
Toronto Star press hit Context Development Market Wharf David Lasker Communications
Toronto Star press hit Context Development Market Wharf David Lasker Communications
Globe and Mail press hit Context Development Context King West David Lasker Communications
National Post press hit Context Development Context King West David Lasker Communications
Toronto Star press hit Context Development Context King West David Lasker Communications
Toronto Star press hit Context Development Context King West David Lasker Communications
Building magazine press hit Context Development Market Wharf David Lasker Communications
Building magazine press hit Context Development Howard Cohen David Lasker Communications
Building magazine press hit Context Development Howard Cohen David Lasker Communications
Building magazine press hit Context Development Howard Cohen David Lasker Communications
Building magazine press hit Context Development Howard Cohen David Lasker Communications
Building magazine press hit Context Development Howard Cohen David Lasker Communications
Building magazine press hit Context Development Howard Cohen David Lasker Communications
Building magazine press hit Context Development Howard Cohen David Lasker Communications
Context Development brochure David Lasker Communications
Context Development brochure David Lasker Communications
Context Development brochure David Lasker Communications
Context Development brochure David Lasker Communications
Context Development brochure David Lasker Communications
Context Development brochure David Lasker Communications
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Banner photo: Pendant lamps reflected in the mirrorized ceiling at Table Rock House Restaurant, Niagara Falls, Ontario, by The Ventin Group Architects (+VG) and Johnson Chou Design, copyright © David Lasker Photography.

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